My previous role as a Marcom professional spanning across retail and events provided ample opportunities for me to be involved with web development projects. The satisfaction derived from successful website launches provided an impetus for me to explore designing experiences in greater depth. I am able to empathize with users seeking great experiences and passionate about taking up design challenges and coming up with creative solutions.
Design (Figma/Canva/Adobe Photoshop)  • MS Office • CRM (Deskera, Zoho)  • EDM (Mailchimp, Constantcontact)  
Soft Skills
• Problem solving – managed to resolve delivery issues that affected booth setup at a design trade show   
• Leadership – managed team of 5 including graphic designer, asst. marketing managers & executives

Key Work Experience
Nov '23 - Feb '24
General Assembly UX Design Immersive Bootcamp

• E-commerce Project:
Proposed re-design for electronics retailer Parisilk using FIGMA based on UX methodologies from research to design

Feb - Aug 2023
Marketing Manager
Experia Events

Key Achievement:
Secured over 20 media titles for partnerships for Singapore Airshow 2024 and onboarded new retail partners for Aeroperks Programme
Jun '22 - Feb '23
Senior Manager
National Council of Social Service (NCSS)

Key Achievement:
Led the successful launch of Transformation Showcase for Nonprofits 2022 event at Suntec attended by about 200 Heads of social service agencies and charities
Dec '15 - May '22
Head (Digital & Marcom)
Singapore Furniture Industries Council

Key Achievements: 
Project lead for development & launch of new e-sourcing platform that includes web development, planning marketing campaigns and launch event
Managed the association’s website, social media channels and project lead for events including 400-pax annual D&D events 

Aug '10 - Nov '15
Marcom Manager
ToTT Store

Key Achievements: 
Assisted the successful launch of new kitchenware concept store, ToTT Store and overseeing its marketing campaigns and PR outreach 
• Managed ToTT Store’s membership programmes targeting both B2C and B2B customers

Bachelor of Arts (Journalism Practice & Communication Studies)
University of Southern Queensland

PDPA Workshop
Assure Safety

Social Media Marketing

Visualizing the Big Data

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